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Love the rip back design and solid construction! Perfect for active warmth

I bought this for an upcoming Nepal trek and so far I’ve been wearing it all waking hours. Very comfortable and well built.

Recently purchased the Alpha Direct 120 hoodie. Yes there is a lead time, yes it is worth the wait. I like my Senchi 90, but the hood/collar system on the Rip-Back is more comfortable and more functional and i appreciate the heavier weight material for the cooler weather. Thats the great product part, here is the great service part. A week after receiving a shipment notification I noticed the tracking was still showing "pre shipment" so I inquired as to what might be going on and Justin quickly responded and essentially said Im sorry I don't know whats going on but let me make another and get it sent out straight away. Several days later the hoodie arrived, with a little something extra for my "troubles". Wasn't too much trouble for me to wait just a little longer. Thank you for the excellent service.

The hoodie design is great, cut and stitching are top of the industry! The owner provides some of the best customer service I have ever received. The alpha direct textile is amazing and directly addresses my temp regulation and fabric texture/feel sensitivities due to “the tism”. I will be purchasing more hoodies of this fabric/design from BTHG in the near future!

I just returned from a trip to Switzerland backpacking a large chunk of the Via Alpina Green with my new Alpha hoodie where I experienced a pretty wide range of weather/temperatures. I ended up wearing it most days in the mountains when the temps got cooler. It’s a really great piece that I think is going to be a regular item in my kit moving forward. The fit is really great, I particularly like the snapped hood with the elastic cinch. Shout out to Justin who shipped it priority for me so I’d have it in time before I left. Thanks!

Haven’t bought here before so purchased with a little hesitation. Could not be more happy with the quality of workmanship. THRILLED with my purchase!.

The hands down absolute best hiking hoody I own!!!
And the staff is all just as amazing!!! 5⭐️

A well made hoodie with some really nice features

Exceeded all expectations. Very warm and super light. Great customer service.

Absolutely love my new AD/thermal pro fusion hoodie! It's exactly what I hoped it would be - something that adds some comfort/coziness over pure AD, adds some wind protection without another layer, but retains the magic of AD that keeps it light and breathable. Nailed it on all fronts! Large is definitely large (might have been ok with a medium instead), but not in any problematic way. Looking forward to seeing what new things you come up with!

As soon as I put it in you can feel the quality from the robust buttons to the well designAs soon as I put it in you can feel the quality from the robust buttons to the well designed hood and pockets. I'm a Smedium in the fit department and usually buy fleece in a medium fit and I did with this as well, and the fit is ideal for me. Some brands I do buy small but I'd say stick to what you normally get, but I'm sure you could As soon as I put it in you can feel the quality from the robust buttons to the well designed hood and pockets. I'm a Smedium in the fit department and usually buy fleece in a medium fit and I did with this as well, and the fit is ideal for me. Some brands I do buy small but I'd say stick to what you normally get, but I'm sure you could reach out with As soon aAs soon as I put it in you can feel the qualiAs soon as I put it in you can feel the quality from the robust buttons to the well designed hood and pockets. I'm a Smedium in the fit department and usually buy fleece in a medium fit and I did with this as well, and the fit is ideal for me. Some brands I do buy small but I'd say stick to what you normally get, but I'm sure you could reach out with any fit questions. Definitely a fan thanks!As soon as I put it in you can feel the quality from the robust buttons to the well designed hood and pockets. I'm a Smedium in the fit department and usually buy fleece in a medium fit and I did with this as well, and the fit is ideal for me a little loose with out being baggy. Some brands I do buy small but I'd say stick to what you normally get. Thanks again!

Be prepared before placing an order, because it took me two months to receive it. Please understand that only Justin is maintaining the company, handling everything from design and production to shipping and customer service.

Speaking of clothing, in today's highly industrialized world, it's very satisfying to see Justin create such successful niche products by hand. This garment is impeccably designed. As an Asian male standing at 5'10" and weighing 135 lb, opting for size S fits me perfectly. The sleeve length and overall fit are just right, which is quite rare. The material of Alpha Direct 90 is a well-balanced choice for outdoor wear, providing excellent insulation despite its lightweight. The vibrant color scheme and personalized touch enhance its fashion appeal. For me, it's a garment I can't get enough of.

Additionally, Justin is incredibly attentive. He promptly responds to emails and addresses any concerns you may have. I hope he continues to create even better products.

The proof will be when I am on the PCT in April but the hoodie arrived within the time frame promised. Fit is great. It is light weight and not to be used as an out layer without some protection . Looking forward to using this on the trail.

I actually picked up a FarPointe hoodie a couple weeks ago, which is perfectly fine. This one is just nicer with the snaps, shock cords, and the elastic in the wrists. I will definitely keep my eye open for future offerings!

This is a great piece of clothing that clearly was crafted with a lot of love. Very warm, cozy, versatile, beautiful... Thanks Justin!!!