Great company! I was in a bit of a rush visiting the USA and Justin helped me out, went above and beyond. The rip-back hoodie is amazing!

I live where it’s cold, really cold. A 120 is nice and effective for most days, but those -30F mornings get this beast! So light and soft, yet so so very warm and comfortable. You have the others already, time for the big guns! Justin is the best, a magician with a Juke, I swear.

Great product, great service! Hubs really likes it (he had been wanting one) and Justin made sure it arrived on time for his birthday.

I ordered a Rip-Back Hoodie right before heading to Iceland for the Laugavegur trail. Justin was extremely helpful in getting it to me before I departed. This was my first time wearing Alpha Direct and am now a huge fan. The hoodie quickly became one of my favorite pieces. A+ product and A+ service.

Love the hoodie! Great color as well! Thanks Justin, love the hand written note as well!! :)

I bought this for a trip to the Sierra Mountains and loved it. Product is lightweight, warm, and just very well designed. I got the version with kangaroo pocket and thumb holes. Attached picture is me in it at the summit of Mt. Whitney.

The sizing seemed true to size. I usually buy a large in clothing and this in a large fit great. It was longer than most clothing I buy, but that was easily solved using the waist drawstring.

Separately, I want to give a shout out to the owner Justin. I was in a bind with timing and he really helped me out. He responded to emails lightning fast and was just super helpful.

First I want to mention that Justin’s communication while I was figuring out measurements was amazing and made it less stressful for sure, and the hoodie itself is perfect for what I need!

I just took it up to 11,000 ft, 46 degrees and up to 20 mph gusts. I had my puffy just in case but never needed it. I layered a windbreaker over it when needed but often found that I needed to dump heat while active, which is does efficiently when you unclamp the buttons. I run very cold and would have my puffy as an active layer in those conditions in the past, so I’m really happy to have found this system that’s easier to modify.

I’m excited to take this out into more shoulder season conditions, but it’s already been useful in high altitude Colorado summers. Less important for survival, but the way the neckline layers is really cute and stands out from other alpha hoodies! Highly recommend!

Owner very responsive and helpful. Product is top notch. Pride in workmanship is evident. Two thumbs way up!

The fit is perfect, and the material is so lightweight, breathable, and warm. Perfect mid-layer, but doesn’t need to be removed during activities since it is so breathable. Dries super quickly as well. Very much appreciate the attention to detail and the overall quality of the construction. Thanks!

I bought this for my CT thru this summer. I can’t wait to get out there and use it for real. Obviously the fabric is super soft. I upgraded to add thumb holes and a kangaroo pocket. Both were solid choices. I’m 5’ 6” and 155 lbs, and I ordered a small. For me, it’s perfect. It has just enough room for a base layer underneath, and fits with no bulk under my windbreaker. The snap collar is a nice touch. The hood fits over my giant hair without being constricting. Bonus… picking your own snap color! Buy with confidence. Happy trails!